This got me thinking and I remembered something Stephen Fry said in an interview with Zoe Ball in response to a question about what kind of career he might be engaged in if he weren’t ‘in television’. He thought perhaps he’d be teaching, but reflected that really, career aspirations should centre on how one wants to behave, rather than what job one wants to have. He said, ‘Be a verb, don’t be a noun’.

there are many different wines, just as there are many different types of people. Successful career conversations are paired with the client's context and personality. The central and most essential consideration is to meet the client's needs in a way that is compatible with their personality and way of thinking. An expert coach enables the client to lead and discover the right solutions for themselves.